The project involves artists Carsten Höller, Pipilotti Rist, John Giorno and others

Carsten Höller. Through. An augmented reality project for Apple’s [AR]T Walks. Source: Apple/Monopol Magazin

Lisa Phillips, the New Museum’s director, says: “The New Museum has always led at the intersection of art and tech, and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists.”

“Augmented reality a medium ripe for dynamic and visual storytelling that can extend an artist’s practice beyond the studio or the gallery and into the urban fabric”, she adds.

The new initiative [AR]T continues a series of creative and educational programmes, offering free classes where the public can learn coding basics to create their own AR experiences, Artguide learnt from Arnet.

Since August 10, 2019, customers can visit any Apple store around the world to see Amass, an AR project by Cave. The experience is available through the [AR]T Viewer app. The project responds to the user’s movements, making the piece’s elements float differently every time.

Another project, [AR]T Walk co-curated by the New Museum, will be available in several cities. [AR]T Walk sessions will last from 90 to 120 minutes for ten guests with iPhones and headphones. The project aims to show AR art “in the wild”.

Subscribe to our mailing list: