The new update allows users to upload selfies to find their look-alikes in famous paintings. The function is available only in the US so far, which drags down the app’s rating due to complaints from users from other countries.
Source: Kumail Nanjiani/Twitter
The corporation’s spokesman Patrick Lenihan said: “It [the app’s popularity] took us by surprise. I’m the PR person and I didn’t even pitch anybody.” The feature was added a month ago, but it’s only now that users have begun to share results widely on social media.
The company doesn’t know when the app went viral and who started it, but recent press coverage from Gizmodo and Buzzfeed helped launch the app into the stratosphere, artnet.com writes. The sleuths at Know Your Meme figured out that the first success came to the app after posts by Fall Out Boy’s bassist Pete Wentz, actors Kumail Nanjiani and Kristen Bell, as well as journalists Jake Tapper and Ryan Seacrest.
The only problem is that the app doesn’t work in the EU, probably because of the EU’s regulations on facial recognition tech, the Verge reports. Many users, especially those from the UK, leave oone-star reviews to the app after they failed to find the new feature. They love Art & Culture but only if it matches their faces with artworks.
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