It will be called Drip. The service’s unofficial slogan is “Kickstarter is for projects, Drip is for people.”

Drip is a tool for emerging artists to fund and build communities around their work. Instead of supporting individual projects, the platform will allow users to invest in an artist’s career. In return, backers get access to a fuller picture of the artist’s process, including studio visits, field notes and advance access to shows and work, reports.

Kickstarter has been investing heavily in art lately, and has hired some big names. Earlier in November, Sarah Hromack, the former director of the digital department at New York’s Whitney Museum of American Art, joined the company as its first-ever chief culture officer. In August, Kickstarter employed Patton Hindle, a partner at Lower East Side gallery yours mine & ours, as the director of arts.

The hope is that Drip will introduce a non-traditional funding model and disrupt the patrician mode of support, which will change the current institutional standards in which artists are beholden to programming that may not fit their creative agenda.

Artist Shantell Martin describes the platform’s benefits for artists in a video on Kickstarter's YouTube channel.

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