It is an attempt to make the internet more organised and help galleries, artists, museums and all art institutions who don’t have the word ‘art’ in their names become more visible for the public.
Many internet users don’t care about a site’s domain name, but it is important for search engines and makes search results more relevant. Though the initiative to get rights to administer the domain was launched 6 years ago, the goal has been obtained only recently.
The idea is actively promoted on the internet. The initiative has been supported by the Van Abbemuseum, the Walker Art Center, the Dia Art Foundation, the Stedelijk Museum, Para Site in Hong Kong, the ICA in London, Artists Space in New York, RAW Material Company in Dakar, Beirut Art Center and Museo Tamayo in Mexico City. A number of sites are moving to the new domain.
E-flux founder Anton Vidokle, who was in charge of the project from the very beginning, says: “The internet is very shaping in terms of how we learn about things and what we know. It is also a source of all kinds of misinformation, espionage, data mining and much of what has led to the ‘post-truth’ which is wreaking havoc in politics and many other aspects of our life.” “It is crucial that the art domain develops to become a trusted, reliable resource that reflects values implicit to art, among them a commitment to truth,” he adds.
Е-flux is a publishing platform and archive, artist project, curatorial platform and enterprise which was founded in 1998. E-flux journal, a monthly publication writing about contemporary art, was launched in 2008.
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